We know mobile apps are fast, offer a more personalized experience, and are instantly accessible on a smartphone. This marks a huge shift in customer experience and preferences. Perhaps the most telling shift is visible in the numbersĪccording to a 2019 report from Button, mobile apps outperform mobile websites in terms of conversions by 157%. Apps offer a faster experience, not to mention they’re built to perform on native devices. How have mobile apps taken over online retail?Įvery major online retail brand has made a concerted effort in the last few years to migrate mobile website users to their apps. So why is the conversion rate of desktops better?įor this, we have to understand the rise of mobile apps. The general perception of late is that people prefer doing online shopping on their smartphones. Ecommerce website conversions on desktops and tablets are 3.9% and 3.49% respectively. However, other problems are facing website-based online retail when it comes to mobile optimization.īased on an Invespcro report, the conversion rate of mobile websites stands at 1.82%, This is lower than the industry average of 2.7%. If you already have a WooCommerce store, you probably understand the simplicity and convenience it offers. While it may be packaged as a simple plugin, WooCommerce is an extremely powerful tool to create an online eCommerce brand. You can scale a simple WordPress website to create an online store in minutes with WooCommerce. WooCommerce is an ideal eCommerce solution for WordPress website owners.
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